Unusual ad from around 1978 for the Yashica 124G paired with the Contax RTF540 (best flash system ever devised). Apologies for the low quality of the image but it's a push from a low resolution web image; the text is just legible.
What Camera advertisement for the Yashica FX-2 and NEW 50mm f1.9 DSB lens from June 1977. Interesting for the fact that the DSB standard lens was introduced after the ML 1.7 and 1.4 - I had completely forgotten that; the DSB got some superb results in camera/lens tests in several UK photo magazines of the period.
February 1979, SLR Camera magazine - a dealer ad for the FRI which also gives the price for the rare and wonderful ML 70-210 f4; the Tamron Adaptall II list and prices are also interesting - I could not have afforded my 70-350 back then!
A 1977 ad in Camera User from the first independent manufacturer to be licensed to use the C/Y mount to produce a teleconverter. Well done Panagor (I love their 'Auto Macro Converter to 1:1') for getting there first.
That's the kind of fact that would be great if we ever decide to host a Yashica Trivia competition!
I actually spoke to Photax about the error back in the day and they quickly pulled the ad so I think it only appeared in 3 magazines all of which had already gone to print. As far as I can recall, they never ran a corrected version which was a pity as, other than that error, it was a good, informative advertisement and very rare for Photax because they almost never ran 2-page ads in the UK press; they were never big spenders on advertising but were very good at retail support and direct press promotion.
They often organised PR events in the form of major presentations of their latest gear to journalists and trade/professional organisations. I remember attending a superb event in Eastbourne on the South Coast of England for a small group of photographers and journalists where they had assembled people from Zeiss and Yashica to present the full range of equipment and drop some big hints about new cameras, accessories and lenses. The guys from Yashica in Hamburg were very keen to get feedback, especially criticism, on the range from people who'd been using the gear professionally. I was there with about a dozen members of the Master Photographers' Association, all of whom were Contax/Yashica users and they let us try out some of the new items they'd brought with them. I also remember meeting with several forensic/police photographers and it was my first encounter with the Contax RTS Fundus and the Yashica Medical DX 100 f4 kit; to this day it's still a favourite combination.
It's hard to believe that it was around 40 years ago...