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on Feb 11, 2017 20:56:48 GMT
Posted: Feb 11, 2017 20:56:48 GMT
Contax and Yashica SLR ads in Practical Photography, June 1976 - interesting mix of simultaneous C/Y and M42 marketing.
  
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on Feb 11, 2017 21:08:42 GMT
Last Edit: Feb 11, 2017 21:09:09 GMT by biggles3
Yashica Reflex J UK advertisement from early 1960s:
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on Feb 11, 2017 21:18:06 GMT
Posted: Feb 11, 2017 21:18:06 GMT
1964 US ad for Yashica JP and J-5 with prices:
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on Feb 12, 2017 14:28:07 GMT
Posted: Feb 12, 2017 14:28:07 GMT
Yashica FX-1 'negative' ad, May 1976 in Photography magazine; an interesting, creative variation of the ad shown earlier in this thread.
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on Feb 13, 2017 4:15:19 GMT
Last Edit: Feb 13, 2017 4:36:17 GMT by biggles3
Yashica TL Electro X ITS ad from Camera User, March 1976 which also contained retailer ads for the Contax RTS.
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on Feb 13, 2017 4:30:38 GMT
Last Edit: Feb 13, 2017 4:40:20 GMT by biggles3
From PhotoTechnique, February 1977 - a very clever photo for a review of the new Yashica FR; working out how it was shot is not so straightforward as may at first appear... Great review by the way.
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on Feb 13, 2017 4:35:55 GMT
Posted: Feb 13, 2017 4:35:55 GMT
An ad for the Contax RTS from July 1976 in SLR camera magazine; there are a few references to Yashica concerning the genesis of the Contax.
 
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on Feb 13, 2017 20:05:04 GMT
Last Edit: Feb 13, 2017 20:07:35 GMT by biggles3
1980 ad for the Yashica FR in Popular Photography; note the offer of the Reporter Grip as a promotional incentive. Although a price of $55 is stated, the grip was not a Yashica catalogue item.
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on Feb 13, 2017 20:25:00 GMT
Last Edit: Feb 13, 2017 20:25:19 GMT by biggles3
Unusual ad from around 1978 for the Yashica 124G paired with the Contax RTF540 (best flash system ever devised). Apologies for the low quality of the image but it's a push from a low resolution web image; the text is just legible.
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on Feb 18, 2017 5:33:25 GMT
Posted: Feb 18, 2017 5:33:25 GMT
What Camera advertisement for the Yashica FX-2 and NEW 50mm f1.9 DSB lens from June 1977. Interesting for the fact that the DSB standard lens was introduced after the ML 1.7 and 1.4 - I had completely forgotten that; the DSB got some superb results in camera/lens tests in several UK photo magazines of the period.
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on Feb 18, 2017 12:00:39 GMT
Posted: Feb 18, 2017 12:00:39 GMT
February 1979, SLR Camera magazine - a dealer ad for the FRI which also gives the price for the rare and wonderful ML 70-210 f4; the Tamron Adaptall II list and prices are also interesting - I could not have afforded my 70-350 back then!
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on Feb 20, 2017 3:15:53 GMT
Posted: Feb 20, 2017 3:15:53 GMT
Something a little different...
A 1977 ad in Camera User from the first independent manufacturer to be licensed to use the C/Y mount to produce a teleconverter. Well done Panagor (I love their 'Auto Macro Converter to 1:1') for getting there first.
That's the kind of fact that would be great if we ever decide to host a Yashica Trivia competition! |
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on Feb 20, 2017 16:37:18 GMT
Posted: Feb 20, 2017 16:37:18 GMT
A 2pp ad for the Yashica FR in Camera User, February 1977...
 
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on Feb 21, 2017 0:26:06 GMT
Posted: Feb 21, 2017 0:26:06 GMT
Errrm ... I just read the 1st paragraph of this FR ad and cannot help but wonder if those PR guys pobissly cofnused light and reft...??
(The ad says that shutter release, speed selector and DOF preview are on the left, leaving the right hand free to focus and steady the lens ... curiouser and curiouser ...)
Michael
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on Feb 21, 2017 4:56:28 GMT
Posted: Feb 21, 2017 4:56:28 GMT
Well spotted Michael.
I actually spoke to Photax about the error back in the day and they quickly pulled the ad so I think it only appeared in 3 magazines all of which had already gone to print. As far as I can recall, they never ran a corrected version which was a pity as, other than that error, it was a good, informative advertisement and very rare for Photax because they almost never ran 2-page ads in the UK press; they were never big spenders on advertising but were very good at retail support and direct press promotion.
They often organised PR events in the form of major presentations of their latest gear to journalists and trade/professional organisations. I remember attending a superb event in Eastbourne on the South Coast of England for a small group of photographers and journalists where they had assembled people from Zeiss and Yashica to present the full range of equipment and drop some big hints about new cameras, accessories and lenses. The guys from Yashica in Hamburg were very keen to get feedback, especially criticism, on the range from people who'd been using the gear professionally. I was there with about a dozen members of the Master Photographers' Association, all of whom were Contax/Yashica users and they let us try out some of the new items they'd brought with them. I also remember meeting with several forensic/police photographers and it was my first encounter with the Contax RTS Fundus and the Yashica Medical DX 100 f4 kit; to this day it's still a favourite combination.
It's hard to believe that it was around 40 years ago...
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