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Status: Long, long time Contax and Yashica user; glad to be here and hope to contribute.
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on Mar 11, 2021 19:17:13 GMT
Last Edit: Mar 11, 2021 19:18:09 GMT by biggles3
This may be familiar to some of our American members but this publication is new to me - 35mm WorldThis was a magazine produced by Yashica in the USA with this first volume appearing in 1978. It's an awkward size to scan so you'll have to bear with me until I get my old A3 scanner running again; this limited excerpt will have to suffice until then...  Yashica 35mm World Magazine 1978It runs to 24 pages of high quality gloss paper with card covers and is a practical guide to photography. It contains a wealth of useful data on techniques and types of equipment with hardly a mention of Yashica throughout. Indeed, the chart shown here containing the references to ML and Carl Zeiss lenses is the only direct reference to the brand. It is only the copyright information and the base of the rear cover that shows this to be a Yashica publication. A very soft sell. This is Volume 1 - I have no idea how many volumes were published. |
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on Mar 11, 2021 21:09:58 GMT
Posted: Mar 11, 2021 21:09:58 GMT
I seem to remember the name, and I have a vague recollection that they were sold in camera stores, in whatever small book sections some of the larger stores had on wire floor stands. I don't know the female model by name, but I certainly recall seeing her before in traditional editorial ads and maybe a few camera manuals too.
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Group: Moderator
Post: 2,091 (591 liked)
Join date: April 2014
Status: Long, long time Contax and Yashica user; glad to be here and hope to contribute.
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on Mar 11, 2021 22:12:09 GMT
Posted: Mar 11, 2021 22:12:09 GMT
I seem to remember the name, and I have a vague recollection that they were sold in camera stores, in whatever small book sections some of the larger stores had on wire floor stands. I don't know the female model by name, but I certainly recall seeing her before in traditional editorial ads and maybe a few camera manuals too. That's good to know. There's no indication of any price on the booklet but there is a reference to the author who was John Slack. The only oversight in the publication was the failure to number the 97 photos as there's a 2-page summary at the back of the booklet stating the lens, exposure details, filter (when used) and ASA setting for each image. Photos were taken using a mix of Yashica and Zeiss glass as there are references to images being shot with 25mm and 85mm lenses. It's actually quite a useful publication. Can you recall if they produced more than the initial volume? |
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on Mar 11, 2021 23:54:03 GMT
Last Edit: Mar 11, 2021 23:55:23 GMT by lumiworx
I recall seeing it over a fair amount of time, but honestly, not much more than that. My gut tells me that there was more than one, and I'm assuming that the intent was to produce additional volumes as needed for the built-in PR value and not just the instructional value. I'll see if I can follow the author as a breadcumb to find any more details.
I'm reaching back into a lot of years of foggy memory to a time when I'd actually walk into a retail store (1980's)... The magazine racks used to have a price card stuck to the top, and didn't have pricing on the actual book(lets) like a comic might have "25¢" in a square on the corner. I'd imagine that the staff may have had the okay to hand them out as freebies when anyone bought a big ticket item too, so I'd hesitate to say they were for-sale items only. I used to get lots of little goodies back then, but mostly things like packs of lens cleaning tissue, cleaner drops, straps, or lens caps. I had too many course books from school, so I would have preferred accessories over books.
I started ordering stuff via mail order or got bulk film direct from Freestyle Photo by the end of the 80's, so after that it was rare for me to run into a store - unless I was in a bind and needed something right that minute.
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Group: Administrator
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on Mar 12, 2021 0:29:53 GMT
Last Edit: Mar 12, 2021 17:31:21 GMT by lumiworx
It might be a different John Slack, but this guy's credentials seem to fit the bill... a daily photog for a newspapers in the late 60's and early 70's, nominated for a pulitzer at 20, and later worked for Nikon. Apollo 11 launch cover in 1969, and taking video/photos from the middle of Hurricane Dorian in 2019. (He's got 'big brass ones' to stand behind the glass during a hurricane!) Nothing showing any credits as a book writer or author so far, but I'll keep digging. |
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Group: Moderator
Post: 2,091 (591 liked)
Join date: April 2014
Status: Long, long time Contax and Yashica user; glad to be here and hope to contribute.
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on Mar 12, 2021 11:04:16 GMT
Posted: Mar 12, 2021 11:04:16 GMT
It might be a different John Slack, but this guy's credentials seem to fit the bill... a daily photog for a newspapers in the late 60's and early 70's, nominated for a pulitzer at 20, and later worked for Nikon. Apollo 11 launch cover in 1969, and taking photos from the middle of Hurricane Dorian in 2019. (He's got 'big brass ones' to stand behind the glass during a hurricane!) Nothing showing any credits as a book writer or author so far, but I'll keep digging. Your diligence and persistence is both appreciated and impressive! Thanks. |
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Join date: November 2020
Status: My first SLR was an FX-2 in 1979. I’ve been shooting and collecting Yashica/Contax gear ever since.
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on May 9, 2021 21:59:53 GMT
Last Edit: May 9, 2021 22:22:36 GMT by dalegreer
This booklet was packaged along with a one-hour cassette tape that provided photography instruction to new users of 35mm cameras. It was a free gift to people who purchased Yashica cameras in 1979-ish. You followed along in the book as you listened to the tape. I have actually digitized this cassette -- it has groovy 70s music and features lots of congratulatory marketing speak: "Well, you've done it! You've taken the plunge into the world of professional 35mm photography! And your Yashica camera is an amazing tool.... " Or something like that. I tried posting the audio here last year but my web host was not up to it. I just re-posted side 1 here: www.dalegreer.net/audio.html |
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Group: Member
Post: 60 (7 liked)
Join date: November 2020
Status: My first SLR was an FX-2 in 1979. I’ve been shooting and collecting Yashica/Contax gear ever since.
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on May 9, 2021 22:45:43 GMT
Posted: May 9, 2021 22:45:43 GMT
This may be familiar to some of our American members but this publication is new to me - 35mm WorldThis was a magazine produced by Yashica in the USA with this first volume appearing in 1978. It's an awkward size to scan so you'll have to bear with me until I get my old A3 scanner running again; this limited excerpt will have to suffice until then... Yashica 35mm World Magazine 1978It runs to 24 pages of high quality gloss paper with card covers and is a practical guide to photography. It contains a wealth of useful data on techniques and types of equipment with hardly a mention of Yashica throughout. Indeed, the chart shown here containing the references to ML and Carl Zeiss lenses is the only direct reference to the brand. It is only the copyright information and the base of the rear cover that shows this to be a Yashica publication. A very soft sell. This is Volume 1 - I have no idea how many volumes were published. There were two volumes. Vol 2 just updated with newer camera bodies. |
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on May 24, 2021 10:34:44 GMT
Posted: May 24, 2021 10:34:44 GMT
This may be familiar to some of our American members but this publication is new to me - 35mm WorldThis was a magazine produced by Yashica in the USA with this first volume appearing in 1978. It's an awkward size to scan so you'll have to bear with me until I get my old A3 scanner running again; this limited excerpt will have to suffice until then... It runs to 24 pages of high quality gloss paper with card covers and is a practical guide to photography. It contains a wealth of useful data on techniques and types of equipment with hardly a mention of Yashica throughout. Indeed, the chart shown here containing the references to ML and Carl Zeiss lenses is the only direct reference to the brand. It is only the copyright information and the base of the rear cover that shows this to be a Yashica publication. A very soft sell. This is Volume 1 - I have no idea how many volumes were published. It would be possible for you to scan and share the whole magazine?... I would like to save it together with the MP3 files of the cassette shared by dalegreer.  |
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Group: Member
Post: 60 (7 liked)
Join date: November 2020
Status: My first SLR was an FX-2 in 1979. I’ve been shooting and collecting Yashica/Contax gear ever since.
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on May 24, 2021 22:02:33 GMT
Last Edit: May 24, 2021 23:29:14 GMT by dalegreer
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