Kodak's ramping up of production with added shifts is certainly positive news. Unfortunately there are inaccuracies and nonsense peppered around the help-wanted details, like their claim to be the "last color film manufacturer standing". That's a laughable pronouncement from a company that should know their own competition.
There's also a troublesome question that comes to mind when they lay out the 3x escalation of production over the last year. Nikon's announcement to kill off all production the last 'new' pro/semi-pro 35mm film cameras (F-6 and FM-10) came in the middle of the obvious major uptick in not only Kodak film stock production, but also the reopenings of other major film producer's factories (i.e., ORWO), plus new point-n-shoots from Kodak and Ilford/Agfa (among others). Who is going to fill in that hardware void -or- will the used market be the only source for film gear at the higher end?