Fujifilm’s Business is Booming Thanks to the Success of Film

Interesting about ORWO, and a peek at their other page - www.orwo.shop/en-us - shows that there's also a new color film "Coming Soon", but not yet ready for pre-order.

I have to agree about the higher prices, but it's also something that may be unavoidable in times where short runs (50,000 cartridges, in ORWO's case) are the only financially viable production runs possible, without wasting capital on something that may expire from extended 'shelf sitting' times from slow or no sales. I'd prefer the older prices too, and since I no longer shoot professionally, the higher costs do tend to sting a bit since I can't pass on the cost to clients. Having said that, I also know that the only way to keep film around is to continue to buy it at somewhat elevated prices... at least (hopefully) for the short run, until digital shooter discover what they're missing if it goes away permanently.