They must be paying people to take those cameras off their hands. Sorry to put it so crassly, but putting a set of feathered wings and underwear on a naked $29 blow up doll doesn't make it a Victoria's Secret model.
This plastic imitation of a once good camera and former great marque is already all over Ebay. I hope people are wise enough to not buy them - especially as the original MF, a far superior camera, and MF-1 are widely available in second-hand markets and for sensible prices.
Even as simple the original MF-1 is, one have to know what is doing, at least know what the numbers in the finder mean and remember to select the distance to the object before taking the shot. Those new disposable-made-reusable cameras are no-brainer, zero knowledge needed. But what I hate most is the misuse of the brand (in relation to its history).
Supreme is a great brand though, so this is a major coup for the owners of the Yashica Name. The have previously branded impossible stuff and ‘the kid’ queue for hours outside the one I London to get the latest releases.
Don't be surprised if the LOMOGRAPHY crowd picks up on this. If the results really are really bad, it might be a really big hit! If somehow SUPREME could make the exterior even uglier, a la the Nickelodeon PhotoBlaster, they would have a definite winner -- I mean loser, I mean...............
I'm not completely trashing LOMOGRAPHY (however that is defined) because I have a few cameras that definitely fit the "LOMO" definition -- whatever that is -- from a 120 film, "light-leaks all over the place", Diana look-a-like, to a Toko Tone 17.5mm Hit-type, kinda-sorta, etc. The 16mm and 110 cameras that I have -- like the Yashica Y-16 -- don't really qualify due to their quality results, and I do appreciate the fact that LOMO really is helping to keep film alive -- especially in Eastern Europe!